Some verticals are more suited to voice search than others — but which ones?
Voice recognition has risen to be the most-sought tech trend of this decade. More and more voice-based digital assistants like Amazon Alexa, Google Home, Microsoft Cortana or say Samsung Bixby are becoming a part of homes as well as workplaces.
The simultaneous impressive growth of Artificial Intelligence, Machine Learning, and Natural Language Processing have further stimulated rapid development of voice recognition technology. These technologies have empowered voice technology to understand as well as mimic human speech with unmatched accuracy.
This technology has a great potential impact on different business verticals. Let us explore the ways in which different industries are witnessing the amazing impact of this technology.
Banking and Finance
Banking and finance sector are the ones most benefited by the voice-technology. Chatbots are what they are demanding the most when they think of this technology. Chatbots provide a conversational interface for the user. They also provide customer support that can be compared to that of a human assistant. Customers can use voice commands to perform various functions such as checking account balances, obtaining transaction histories, and even making payments. Voice recognition also elevates the level of security in banking and financial transactions as it serves as a biometric recognition to authenticate genuine users.
Retail and E-commerce
The retail and e-commerce sector is the sector that will be benefiting the most by voice technology. With the advent of voice, the customers will no longer have to search around the aisles in a retail store or sift through countless product pages on the e-commerce stores. Voice assistants like Alexa and Siri are revolutionizing retail experiences and simplifying online shopping. The customer now just needs to speak up the product’s name or related search keywords and they will be directed to the relevant product(s).
Education is another industry vertical that is fast embracing the voice technology. It is fast changing the way things are taught and learned. The futuristic voice recognition software enables the teachers to effectively create online lessons and video tutorials for the students. Similarly, it helps the learners to just use their voice to get access to these lessons quickly and effectively.
Voice-assisted solutions are fast emerging as the mainstay of customer experience in the transportation industry. For instance, public transportation companies are integrating voice-platforms that ease the booking processes. They can also be used to serve the customers with answers related to the next available option, transport routes, timings, and more.
Law and Order
Voice recognition programs are finding increasing usage for legal practitioners. It can simplify routine tasks such as legal documentation, email management, and data entry, as it reduces the need for textual records and makes them voice-based. Similarly, the technology can help security departments in nabbing the criminals by getting evidence on the basis of voice matching for audio recordings.
Healthcare and Hospitality
Clinicians can leverage the voice technology to collect patient information and create and maintain e-records in an easier and more effective way. It is also easier for them to access information from these records later, without having to go through thousands of them manually or by textual searches. The technology also enhances the security of the e-records as only the authenticated people will be able to access them. Besides, hotels are a major vertical that can benefit hugely from the voice technology implementation. They can create custom stay experiences for their guests.
HR and Marketing
The benefits of voice technology extend to the recruitment vertical too as it simplifies the complex and repetitive tasks involved. HR professionals can depend on an AI-powered voice assistant to scour multiple recruiting databases and applicant pools and come up with a relevant set of candidates for specific job profiles. Similarly, marketing professionals can rely on voice assistants for easing up tasks such as the creation of reports and scheduling of social media posts.
Voice technology has a long way to go. Businesses will need to embrace it well in time so that they can avail its advantage at present and be ready to get more in the future.
The best way to do so is to connect with an expert application development partner who can create a voice presence for your business. We, at Pragmatic Voice, are capable of creating futuristic voice apps with the most advanced technology stack. Get in touch with us so that we can help your business embark on this transformative voice journey.
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